Joylab is one of New Zealand's largest hospitality companies, operating multiple venues across the busy metropolis of Auckland. In addition to hospitality outlets, the business provides its venues for corporate and social functions, along with event management and catering for off-site experience-centric events. To extend its customer services and consumer experience, Joylab wanted to offer gifting for both the consumer and corporate markets, and selected Tranxactor to provide its proven Gift Card solution. The new gift card is seen as an extension of Joylab' customer acquisition and retention strategy.