Retailers nowadays have complex stock management systems that can show what items are sold and in what quantities – but what is lacking is the connection to their end consumer and being able to tie item level purchasing patterns of individual customers.
Retail loyalty programs aggregate valuable ‘top level’ learnings about your customers: where they live, how far do they come to shop, their total spend across your stores, along with their frequency and recency of purchases. Analysis of this data yields meaningful insights that in turn fuel powerful campaigns.
The next layer of customer analytics is derived from Thor’s comprehensive data capture which delivers the tools to delve deep into your customer’s basket of goods and ultimately affect and transform the way you do business.