A Customer Loyalty Program is an essential component of the marketing toolkit. It plays a crucial role in any customer centric communication strategy to motivate customers to interact by offering rewards and benefits. An excellent customer loyalty program is carefully structured and part of a long-term marketing strategy to build a relationship with customers, understand their needs better, and provide incentives, rewards and other benefits to the ones that respond with the desired shopping behaviour. Simply put – acknowledge and reward your best customers better.
Attract new customers
Tranxactor’s unique machine-learning capability can help you build and automate meaningful customer journeys to support your customer acquisition strategy.
Membership benefits can include sign-up incentives, first purchase rewards, repeat visit triggers and more.
Create lifetime value
Use Tranxactor's platform to customise your loyalty programme to build lifetime customer value through:
- Increased purchase frequency
- Encouraging larger purchases
- Minimised churn
- Enhanced customer experience
- Creating brand ambassadors
Reward your best customers better
Tranxactor’s platform helps you identify and monitor your best customers behaviour. Our inbuilt methodologies for ranking, tiering, and grouping enable you to segment customers based on the RFM matrix for individually targeted rewards and communications.
Increase sales
Combining a well-designed loyalty programme with the power of Tranxactor's data insights and marketing toolkit will lead to increased sales through:
- More frequent purchases
- Higher value transactions
- Decreased price sensitivity
- Opportunities for upsell/cross-sell
- Exclusive targeted promotions
- New product releases
- Boosting off-peak sales
And longer term, happy customers become advocates helping support customer acquisition
Tranxactor has developed and implemented many different models of loyalty programs that produce tangible and positive results for our retail clients, including:
- Tranxactor technology solution empowers retailers and businesses
- Hybrid mix 'n' match solutions
- Integration with your Tranxactor Gift or Prepay program
- Card and/or digital based options
- eVoucher and coupon delivery
- Reward points engine - down to SKU level
- Instant realtime earning and redemption
- Cross over with online and retail program
- Customer access portals
- Online management
- Full suite of programme management tools
Tranxactor is ready to listen to your ideas, and advise ways we can help you develop a best-in-breed loyalty program for your business.