Tools for the new retail landscape

Tranxactor helps build loyalty by enabling you to connect with your customers across digital and physical touchpoints. Our cloud-based platform is flexible, robust and proven, offering powerful marketing campaign tools.

Create the consumer loyalty the way you want

One size does not fit all. Tranxactor's Thor platform provides almost unlimited capability to create your own customised reward, incentive or customer engagement initiative to attract and retain customers.

Attract new customers

Tranxactor’s unique machine-learning capability can help you build and automate meaningful customer journeys to support your customer acquisition strategy.

Membership benefits can include sign-up incentives, first purchase rewards, repeat visit triggers and more.

Create lifetime value

Use Tranxactor's platform to customise your loyalty programme to build lifetime customer value through:

  • Increased purchase frequency
  • Encouraging larger purchases
  • Minimised churn
  • Enhanced customer experience
  • Creating brand ambassadors

Reward your best customers better

Tranxactor’s platform helps you identify and monitor your best customers behaviour. Our inbuilt methodologies for ranking, tiering, and grouping enable you to segment customers based on the RFM* matrix for individually targeted rewards and communications.
*Recency, Frequency, and Monetary Value.

Increase sales

Combining a well-designed loyalty programme with the power of Tranxactor's data insights and marketing toolkit will lead to increased sales through:

  • More frequent purchases
  • Higher value transactions
  • Decreased price sensitivity
  • Opportunities for upsell/cross-sell
  • Exclusive targeted promotions
  • New product releases
  • Boosting off-peak sales

And longer term, happy customers become advocates helping support customer acquisition.

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